Professional solutions for aggression, anxiety, fear, and reactivity
228 Five-Star Reviews | NePoPo® Graduate | Woman & Veteran Owned
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Tell us about your dog — we'll call or text you back, usually within a few hours.
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If any of these sound familiar, you're exactly who we help.
Every program starts with a free consultation and a plan built for your dog.
$1,800–$7,500 · 2–8 weeks
Your dog lives with us for intensive daily training — the fastest path for serious behavior change.
$125 / 45-minute session
One-on-one coaching for you and your dog — you learn the skills together.
$80/day · 3x per week (4-wk min)
Start your puppy right before bad habits form.
Aggression & behavior-modification cases start with a 90-minute evaluation ($125). See the full price list, packages & discounts →
One of the only NePoPo® Graduates in East Tennessee. The NePoPo® system combines operant and classical conditioning into a balanced approach that builds confidence and trust.
228 Five-Star Reviews
“David transformed our reactive German Shepherd into a confident, well-behaved companion. The NePoPo® method made all the difference!”
— Sarah M., Maryville
Read More Success StoriesFill out the quick form — we reply within 2–4 hours, Mon–Sat.
We talk through the behaviors you're seeing and recommend the right program and price.
Training starts — with progress you can see and skills that stick.
Free consultation · Custom plan · NePoPo® Graduate trainer
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At Paws & Applause, we specialize in helping dogs with serious behavioral challenges. As a NePoPo® Graduate, I use scientifically-proven methods to address the root causes of problem behaviors, not just the symptoms. Whether your dog struggles with aggression, anxiety, fear, or reactivity, we can help create lasting positive change.
NePoPo® (Negative-Positive-Positive) is a revolutionary training system that combines the best of behavioral science with practical application. This approach:
Rooted in proven behavioral psychology and learning theory
Uses both positive reinforcement and appropriate corrections when needed
Helps dogs understand exactly what's expected of them
Creates permanent behavior change, not temporary suppression
Comprehensive 90-minute assessment to understand your dog's specific challenges, triggers, and history.
Development of a personalized behavior modification protocol tailored to your dog's needs.
Structured sessions focusing on counter-conditioning, desensitization, and new behavior patterns.
Teaching you the skills and techniques to maintain progress at home.
Follow-up sessions and lifetime phone/email support for graduates.
For dogs with serious behavioral issues, our intensive board & train programs often provide the fastest and most effective results. Your dog stays with us for 2-8 weeks, receiving daily training and behavior modification in a controlled environment.
"Our German Shepherd, Duke, was so reactive we couldn't walk him without incident. After 4 weeks in David's behavior modification program, he's a completely different dog. We can now enjoy peaceful walks and he even has doggy friends! The NePoPo® method truly works."
Behavior modification can help most dogs, but success depends on several factors:
For severe aggression cases, we may require the use of a muzzle during initial sessions for everyone's safety. This is temporary and part of the conditioning process.
Timeline varies by issue severity and owner commitment. Minor issues may improve in 4-6 weeks, while serious aggression cases may require 3-6 months of consistent work.
We guarantee professional training and proven methods, but dogs are individuals. Most see significant improvement, though some behaviors may need lifelong management.
It's never too late! While younger dogs may learn faster, older dogs can absolutely learn new behaviors and overcome problems with proper training.
NePoPo® focuses on clear communication, not harsh punishment. We may use training tools like e-collars when appropriate, but always with proper conditioning and minimal levels.
Looking for the full price list? See every service, package, discount & policy in one place.
See Full Pricing & DiscountsDon't let behavior problems control your life. Professional help is just a phone call away.
Already a client? Log in to the ProPet portal to request boarding or any other service.