Local citations are crucial for pet business visibility in Maryville, TN. This comprehensive guide lists 50+ directories where Paws & Applause should be listed to dominate local search results.
Citation Building Progress
Goal: Complete all high-priority listings by end of January 2025
Core Citations (Must Have)
These are the most important directories for any local business. Complete these first!
| Directory | Priority | Status | Notes |
|---|---|---|---|
| Google Business Profile | HIGH | Pending | Primary listing - follow our setup guide |
| Yelp for Business | HIGH | Pending | Claim existing or create new |
| Facebook Business Page | HIGH | Verified | Active page with regular posts |
| Bing Places | HIGH | Pending | Import from Google Business Profile |
| Apple Maps Connect | HIGH | Pending | Required Apple ID |
Pet Industry Directories
Industry-specific directories that target pet owners directly.
| Directory | Domain Authority | Cost | Link |
|---|---|---|---|
| Rover.com | DA: 76 | Commission-based | Visit Site |
| BringFido | DA: 65 | Free | Visit Site |
| DogFriendly.com | DA: 52 | Free | Visit Site |
| PetBoardingAndDaycare.com | DA: 45 | Free | Visit Site |
| Pet Services HQ | DA: 38 | Free | Visit Site |
| Wag! | DA: 58 | Commission-based | Visit Site |
| Care.com | DA: 82 | Subscription | Visit Site |
| Thumbtack | DA: 89 | Pay per lead | Visit Site |
Tennessee & Maryville Local Directories
Regional directories specific to Tennessee and Blount County.
| Directory | Focus Area | Status |
|---|---|---|
| Blount County Chamber of Commerce | Blount County | Pending |
| Visit Maryville | Maryville Tourism | Pending |
| Tennessee Yellow Pages | Statewide | Pending |
| Knoxville Business Directory | Greater Knoxville | Pending |
| East Tennessee Directory | Regional | Pending |
| Alcoa Business Association | Alcoa | Pending |
General Business Directories
Major business directories that boost overall online presence.
| Directory | Priority | NAP Consistency |
|---|---|---|
| Yellow Pages | MEDIUM | Must match exactly |
| Superpages | MEDIUM | Must match exactly |
| Citysearch | LOW | Must match exactly |
| Merchant Circle | LOW | Must match exactly |
| Hotfrog | LOW | Must match exactly |
| Manta | MEDIUM | Must match exactly |
| Chamber of Commerce | HIGH | Must match exactly |
| Better Business Bureau | HIGH | Must match exactly |
Social & Review Platforms
Platforms where customers leave reviews and share experiences.
- Instagram Business: Visual content of dogs, facility
- Nextdoor: Neighborhood recommendations
- Angie's List: Service reviews
- TripAdvisor: For pet-friendly travel
- LinkedIn Company Page: B2B connections
- Pinterest Business: Dog care tips, photos
- Twitter/X: Quick updates, news
Critical: NAP Consistency
Use this EXACT information on every directory:
- Name: Paws & Applause LLC
- Address: [Your exact street address], Maryville, TN 37803
- Phone: [Your main business number]
- Website: https://pawsandapplause.com
Even minor variations (St. vs Street, LLC vs no LLC) can hurt your local SEO!
Directory Submission Best Practices
1. Information to Prepare
- Business description (150-300 words)
- Service categories
- Hours of operation
- Payment methods accepted
- High-quality photos (logo, exterior, interior)
- Owner/manager information
2. Submission Order
- Complete Google Business Profile first
- Submit to core citations
- Add pet-specific directories
- Fill out local directories
- Complete general directories
3. Tracking Your Progress
- Create spreadsheet with submission dates
- Track verification status
- Monitor for duplicate listings
- Set calendar reminders to check/update
Monthly Maintenance Tasks
- Check for new directories in your industry
- Update any changed information
- Respond to new reviews
- Add fresh photos
- Remove or claim duplicate listings
- Monitor competitor citations
Expected Results Timeline
- Month 1-2: Initial listings go live
- Month 3-4: Start seeing improved local rankings
- Month 6: Significant visibility boost
- Month 12: Dominate local search results
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